Successful Podcast Episode Marketing Program
Pre-Episode Release Marketing
Send a minimum of 1 email per week to their entire database during the agreed-upon pre-episode promotion period. The pre-episode promotional period is defined as at least 4 weeks preceding the episode release up and to the day of the episode release.
Include at least 1 weekly newsletter blurb to promote the episode.
Post and promote on all social media outlets a minimum of 2x/week during the pre-episode promotion period (defined above), up and to the day of the episode release.
“Day Of” Episode Release Marketing
Post on all social media outlets a minimum of 2x during the day the episode is released.
Send a minimum of 1 email to their entire database. On the “day of” episode release.
Post-Episode Release Marketing
Send a minimum of 1 follow-up email to their entire database during the agreed-upon post-episode release promotion period. The post-episode release promotion period is defined as at least the first week following the episode release.
Include one mention of the episode in a newsletter blurb, after the episode release date (during the next newsletter cycle).
Post and promote on all social media outlets a minimum of 2x/week during the post-episode release period (defined above) and beyond, based on Guest/Speaker follower engagement and response.